Ruth Oyler

UGC Content Creator

Ruth
Oyler

Content that feels like a recommendation from a friend — real products, real routines, real life.

Ruth Oyler
Ruth with her four daughters Ruth and her girls at the lake at sunset The Sorority House

About

Hi, I’m Ruth!

I’m a mom of four girls navigating busy, solo-parent life and always on the hunt for what actually makes it easier. I love sharing everything from mom hacks and everyday products to kid-friendly recipes, family routines, and anything that helps make our little sorority house thrive.

My content lives at the intersection of parenting, beauty, wellness, food, and fashion — real products, real routines, real life.

If it helps a busy mom simplify her day, it’s worth talking about.

What I Do

Content formats I create

Every video is shot, edited, and delivered ready to post — made to feel native to the feed, not like an ad.

01

Open Box

First impressions and honest unboxing reactions, captured in real time.

02

Problem & Solve

An everyday pain point every mom knows — and your product as the fix that actually works.

03

Day in the Life

Your product woven naturally into the rhythm of a busy family’s real day.

04

Listicle

Quick, scannable roundups — “5 things that saved my week” style content that gets shared.

05

Long Form

Extended storytelling with room to show features, details, and results.

06

Testimonials

Authentic, review-style content that builds trust and moves people to buy.

Portfolio

My Work

Tap any video to play with sound.

Your product
could be next

Work with me

For Brands

What is UGC?

User-generated content is made by real people, not studios — videos and photos that look and feel like the content your customers already watch. It makes the viewer feel like they’re being recommended something by their best friend, not sold to by a brand.

Why UGC?

90%

of consumers say authenticity matters when choosing the brands they support

79%

of people say user-generated content highly impacts their purchasing decisions

higher click-through rates for UGC-based ads versus brand-made creative

Let’s connect &

collaborate